Search isn’t just Google anymore. Millions of buyers now ask ChatGPT, Claude, and Perplexity for business recommendations. We optimize for both — so you’re the answer either way.
For twenty years, ranking on Google was the ballgame. That’s still true — but a new front just opened. ChatGPT alone processes more than 100 million weekly users asking for business recommendations, and Claude and Perplexity are on the same trajectory. AI tools are becoming the new yellow pages, except the yellow pages could actually name your competitor and not you.
We build for both fronts at once — rock-solid traditional SEO underneath, then the specific content, authority, and structure that makes AI platforms cite you when a buyer asks.
What's included.
Technical SEO, content strategy, and authority building — the traditional stack — layered with the specific optimizations that get you cited by ChatGPT, Claude, and Perplexity.
01 · Technical
Technical SEO foundation
Page speed, mobile performance, schema markup, sitemaps, Core Web Vitals. The under-the-hood work Google rewards and AI crawlers need to understand your site.
02 · Content
Content strategy & optimization
Keyword research grounded in real buyer intent, on-page optimization, and a content roadmap that builds topical authority instead of one-off posts.
03 · Authority
Authority & link building
Digital PR, strategic partnerships, and citation development that signal expertise to both Google’s algorithm and the AI models trained on the same web.
04 · AI Platforms
AI platform optimization
The specific structural, factual, and authority work that gets you cited by name inside ChatGPT, Claude, Perplexity, and the AI search that comes next.
05 · Conversational
Conversational content
Long-form guides, structured FAQs, and topic clusters written the way people actually ask AI questions — so the answer that comes back is you.
06 · Tracking
Ranking + AI mention tracking
Traditional keyword rankings alongside AI citation monitoring — branded mentions in AI responses, referral traffic from AI, and share-of-voice reported monthly.
How we work
The process.
Six steps, in sequence. Audit and strategy first so the work is targeted; then the technical foundation, then content, then AI optimization on top — each stage compounding on the last.
01
Search audit & analysis
Full audit of current rankings, technical health, content coverage, backlink profile, and AI visibility — where you show up, where competitors do, and where the gaps are.
02
Integrated strategy
A single roadmap covering traditional SEO and AI optimization together, prioritized by business impact and effort, tied to the goals you actually care about.
03
Technical foundation
Speed, mobile, schema markup, indexation, Core Web Vitals, and the crawl-and-cite fundamentals AI platforms rely on to trust and reference your content.
04
Content optimization
Refactor existing pages, produce new pillar content and topic clusters, structure FAQs and long-form guides the way both Google and AI models want to find information.
05
AI platform optimization
The specific work that gets you cited by ChatGPT, Claude, and Perplexity — authority signals, structured facts, entity clarity, and testimonials the models can verify.
06
Reporting & iteration
Monthly ranking + AI citation report, competitor movement analysis, and the next round of experiments. Algorithms shift; we shift with them.
What to expect, and when.
AI optimization moves faster than traditional SEO — you’ll usually see AI citations appear before Google rankings shift, then both compound together from month three on.
Month 1 – 2
Foundation set
Technical fixes live, content roadmap approved, first pillar pages published. Baseline reporting locked in.
Month 3 – 4
AI visibility kicks in
AI citations start appearing in ChatGPT and Perplexity responses; first Google ranking improvements show up in your target keywords.
Month 6+
Organic traffic compounds
Significant organic traffic growth from Google alongside sustained AI mentions. Branded searches from AI referrals begin appearing in analytics.
Ongoing
Algorithm adaptation
Continuous optimization as Google and AI models evolve — algorithm updates, new AI platforms, and shifting buyer behavior all rolled into the monthly cadence.
Ready to own every search platform?
Book a free strategy session. We’ll audit where you rank on Google today, whether AI platforms mention you at all, and map out what it would take to be the answer either way.